The third-generation Prius was recently revealed at the North American Auto Show in Detroit. The company says it improved the gas mileage by 4 mpg over the current model, which already is the most fuel-efficient vehicle ranked by the Environmental Protection Agency.   The 2010 Prius also has boosted power, more cabin features, and better performance in cold weather. The new Prius has a more aerodynamic design, but its exterior is easily recognizable as a Prius. It has a larger and more powerful 1.8-liter four-cylinder engine, which Toyota says helps improve fuel economy on the highway.  A solar-powered ventilation system pre-cools the car's interior during summer driving. The system uses an electrically powered air circulation fan that doesn't need the engine to work.  The ventilation system also can be remotely operated, so drivers can adjust the interior temperature before getting inside. Toyota says this remote air conditioning system is an industry first.  An optional self-park feature previously only available on Toyota's luxury Lexus cars maneuvers the car into tight spots when needed. 

As the hybrid market has grown larger, Toyota is doing what it can to keep their spot among competition.  The third-generation gas- electric Prius promises a city-highway average of 50 miles to the gallon.  The new Prius debuted a day after Honda unveiled its next-generation hybrid, the 2010 Insight.  The Insight is expected to compete head-on with the Prius.  Honda Motor Co. said the Insight will have a lower price than the Civic Hybrid, which has a base price of $23,650. Toyota says pricing for the 2010 Prius be released shortly before it goes on sale. Toyota is counting on drivers who are looking for a slightly larger vehicle and Toyota's technology.   

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